ghd Platinum+ Styler - Professional Smart Hair Straighteners, Wishbone Hinge, Ultra Gloss Plates

Product Information

These straighteners offer three heat settings – 160°C, 180°C and 200°C – and heat up in just seconds. The battery charges fully in three hours and lasts for 30 minutes, which will be sufficient to style most types and lengths of hair. The floating ceramic plates heat up evenly, and it’s easy to operate the tool using a single button that controls both power and heat selection. The cordless straighteners are perfect for styling on the go and come with a handy travel bag. Straight hair will never go out of fashion, so neither will the best hair straighteners you can use to achieve it. Research by consumer-trends analyst Mintel suggests that over one-third of women and one-fifth of men own a set of hair straighteners, and that number is growing. GHD and Cloud Nine are the dominant names in this market, but an ever-growing number of brands promise super-sleek, frizz-free straightening and more besides. Some flat irons claim to prevent damage, and others claim to be made with the best material for a healthy shine, but as a shopper, it can be confusing to tell which is best. The cord is 2.5 metres long and has a 360°C spin feature, meaning that the cord doesn’t get tangled up in the straightener as you go. This makes using it extremely easy and makes for a perfect hair curling tool. Accessory-wise, this straightener come with a transparent, square heating mat (great if you don’t have fluff on your floor) and a travel bag, so portability isn’t a question.

With the straightener comes a heat resistant plate guard that fits over the top of the tool. White quite handy, the heat does seep through leaving the guard hot to the touch, and a mat might be preferable while styling. The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling. The ceramic floating plates have sensors which monitor heat 250 times a second – 2.5 faster than the Dysons – to help protect your hair and minimise damage. The 2.7 metre cord is long enough not to be irritating and the 360°C swivel feature, combined with the wishbone-shaped handle, make this tool a winner on ergonomics. Side note: the rounded tip is perfect for curling as well as straightening. While not as techy as other straighteners, the PROLuxe is glamorously good and delivers perfect results instantly – one swipe of each section and you’re finished. It comes with a heat resistant guard similar to the GHDs which, again, might be better as a heat mat. Still, despite only doing the basics, these are definitely the best value for money straighteners you can buy right now. Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.On paper, it also doesn’t appear to offer much versatility in terms of temperature settings but this is the same across the entire GHD range because 185°C is, according to the brand, the optimum temperature to achieve maximum styling ability with minimal hair damage. It’s also a shame that GHD has relied on an older version of its dual-zone sensor technology, taken from the mid-range GHD Gold, instead of the ultra-zone technology seen on the hair brand’s flagship model, the Platinum Plus (below). In reality, this seemingly means very little to the performance of the Unplugged, and its ability to protect our hair while styling. Certainly not to a noticeable extent. Yet when paying a premium price, you expect premium technology. The best hair straighteners you can buy 2023 1. GHD Platinum Plus Styler: The best hair straighteners for straightening curly hair Launched by one of the founders of GHD, Cloud Nine’s Original hair straighteners glide easily through the hair without any pull or drag. They leave hair feeling silky, looking shiny, and – most importantly – poker straight. Hair health is a key drive of this product’s design: the ceramic plates are mineral-infused to reduce snagging, leaving hair with extra shine, and there are six heat settings, from 100ºC to 200ºC. The plates perform well at lower temperatures, which means less risk of damage to hair. Design-wise, the wireless Corrale straighteners are heavier in the hand than some other brands, due to the added weight of their rechargeable battery. Their portable nature helps them stand out against rival models. With a 30-minute battery life, these hair straighteners have enough juice in the tank for the majority of people to get their hair straight and sleek.

Key specs – Plates: Ceramic-coated, “floating spring” plates; Heat settings: 185ºC; Maximum temperature: 185ºC; Voltage: Universal; Cord length: N/A; Automatic shut-off time: 3 minutes; Warranty: 2 years With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.All hair straighteners work by heating the hair using metal plates. This causes the hydrogen bonds in the hair to break (a process that also takes place when the hair is wet). The straightening tool then passes over the hair, holding it in a new, flat position. The hair retains this new shape as it cools and the hydrogen bonds reform. If the hair is wrapped around the tool rather than held straight while cooling, then the hair will take on a loose curl shape instead.

Key specs – Plates: Floating; Maximum temperature: 200ºC; Voltage: 100-240V; Cord length: 3m; Automatic shut-off time: 30 minutes; Warranty: 3 yearsThe ghd gold® hair straightener features dual-zone technology, which uses heat sensors on both plates, to maintain an optimum hair-straightening temperature of 185°C achieving a salon-smooth finish. The Advanced Ceramic coated plates on these super smart straighteners are infused with Moroccan Argan Oil, a natural ingredient renowned for its shine enhancing properties, as well as Vitamin E, conditioners and moisturisers. When heated, these wonder Micro Conditioners evenly emit through the plates and on to your hair. Your tresses will be left looking intensely glossy and in 88%* better condition, softer and straighter.

The floating plates (set on springs) ensure an even pressure and grip on the hair, helping it to pass through the tool smoothly. There are nine heat settings that make it easy to select the correct heat for your hair type and texture. It’s also easy to switch between temperatures, so you can use a recommended 180°C for the bulk of the hair and a cooler setting for the thinner, more fragile front sections. The straighteners heat up in just 15 seconds and feature automatic switch-off after one hour. Heat settings: A flat iron with multiple heat settings allows for more customization and flexibility when styling since you’re able to select a temperature that works for your hair type/needs. Our expert testers preferred having an option of a temperature range for their flat irons, and Hughes agrees: “It is a must for all hair types. Most irons go up to 430-450ºF,” but that doesn't mean you should crank up the heat all the way!The use of steam opens the hair follicle. This lets moisture in while straightening or curling and makes steam straighteners typically less harsh and drying, particularly on curly or more delicate hair types. Our models were impressed with how glossy and defined their hair looked after using the Revamp Progloss Steamcare and after a fortnight of use, many said their hair felt softer and seemed to be in better condition overall. There was also a noticeable improvement in how long fresh colour lasted on hair when using these straighteners. The iron eliminates the guesswork by selecting a temperature based on your hair type, with options for fine, medium and coarse. It also has a "curl mode" which lowers the temperature for creating curls. "Far too many times, people use a hotter setting than they actually need," our Lab pros say, but with nine temperature settings, this iron has the perfect fit for everyone, meaning you won't scorch even super fine hair.